... Paul ... George ... Ringo.
which meant little or nothing eighteen months ago. Today there is an almost
legendary magic about John and Paul and George and Ringo. The very mention
of any one sends sharp shivers of excitement down the spines of young girls.
The names belong to four vigorous-voiced, multi-talented artists who have
the 1964 pop-music world spread out about their stomping feet. The four
command a kingdom of gold and silver trophies. They rule supreme from the
hit parade heights. They dominate the thoughts, moods and hearts of a million
devoted fans. They fascinate many more millions of longer-range admirers
from every walk of life and every living generation. They have pioneered
and cultivated a dozen different trends in teenage fashions and musical
notions. They have altered the course of their contemporary segment of
show business history. They are, with less than eighteen months of national
importance behind them, amongst the most sensational successes the entertainment
world has ever known. They are, in one meaningful word, Beatles.
Beatles abhor the contrived, venerate the unconventional. They are what
every young girl would wish the boy next door to be. They have made the
phrase 'pop idol' obsolete. John ... Paul ... George ... Ringo. Four forceful
personalities backed up by rare and genuine talent.